Audi leads the Efficiency Charge in South Arica

Audi leads the Efficiency charge in South Africa

In 2010 Audi SA offers three models below 120 g of CO₂ per km.
2011 adds four additional models below 120g.
In total, 13 models below 140g by mid-2011.
More efficient A4 2.0 TDI Efficiency model now available for ordering.

Efficiency is standard in every Audi. This remains the simple philosophy behind Audi’s continued development in the area of reducing fuel consumption and CO₂ emissions across its model range.

Many of these benefits have already been introduced to the South African market in 2010, including three Audi models that are free of CO₂ taxation. This, combined with Start-Stop technology, energy recuperation and the innovative Driver Information System with Efficiency programme already standard on most models, will allow Audi SA to offer many more models in 2011 that are below 140g of C02.

And, since 2008, most Audi models offered in South Africa already met European EU5 emissions legislation.

Emissions:
Currently, the Audi A3 1.6 TDI S tronic (3-door and Sportback) as well as the A4 2.0 TDI Efficiency remain the only models in the premium segment to fall below the government’s capped 120 g of CO₂ legislation.

With the introduction of the new Audi A1 early in 2011, four additional models will fall below this mark. Noteworthy is the A1 1.6 TDI that produces a mere 103 g of CO₂ per km. All A1 models will feature Start-Stop technology as standard equipment.

The Start-Stop system is already standard equipment on the following Audi models:

1. All A4 sedan and Avant manual models with 2.0 T FSI and 2.0 TDI engines.

2. All A5 Coupé and Cabriolet 2.0T FSI manual models.

3. The Q5 2.0 T FSI and 2.0 TDI manual models.

4. The Q7 3.0 TDI quattro® tiptronic®.

During 2011, this innovative system will be rolled out accordingly:

1. Audi A1 range

2. Audi A3 range (excl. S3 models)

3. Audi A7 Sportback range

4. Audi A8 3.0 TDI

5. The new Audi A6 range

Driver Information System (DIS) with Efficiency Programme
As part of the 2011 model year changes, all Audi models (excluding the current A6 sedan and R8 range) have been fitted as standard with a DIS trip computer featuring an Efficiency Programme.

This system is aimed at assisting the driver by providing handy economy driving tips according to the prevailing driving conditions. The system can advise the driver if additional drag is created by a window or sunroof left open while driving. It can also detect if seat heating is turned on without an occupant.

The system gives gear change suggestions on manual models, with subtle text reminders to shift up if the driver ignore these requests. Should the driver choose however, the DIS system can be set to bypass the Efficiency Programme.

Audi A4 2.0 TDI Efficiency sedan
In August, Audi SA introduced the first sub 120 g premium B segment car for sale in South Africa. The A4 2.0 TDI Efficiency sedan model replaced the previous 2.0 TDI manual at no additional cost.

Further enhancements to the engine now sees the CO₂ level drop from 119 g/km to only 115 g/km. Average fuel consumption drops from 4,6 l/100 km in the combined cycle to 4,4 l/100 km. Performance remains unchanged.

This enhanced A4 2.0 TDI model is now available to order at Audi dealers across South Africa and the pricing remains as per the current model at R350 000.

Conclusion
Internationally, Audi’s holistic approach to Efficiency extends to more than a mere marketing slogan. Engine concepts, transmission technology, light weight construction and innovative electronic systems all combine to support the Brand claim of Vorsprung durch Technik.

A key developmental goal is to improve efficiency even further by utilising new technology and ideas for T FSI and TDI models, as well as the future implementation of the E tron range - Audi’s answer alternative drive trains.

- Ends -

Audi Centre N1